SEM Specialist

Location: Bergen CountyJob reference #: HP2/14



Or client is seeking an SEM Specialist who is a creative and proactive thinker to plan, manage and optimize successful PPC marketing campaigns! The SEM Manager will work alongside the Stakeholders/Marketing Team and report to the Manager Internet Applications Development. The ideal candidate is a highly motivated, flexible yet focused individual who maintains a positive attitude, learns new things quickly and thrives in a fast-paced environment.

Primary Responsibilities:

  • Perform daily account management of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms
  • Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
  • Manage and maintain updates for large keyword lists
  • Provide creative copy suggestions and graphical ad templates
  • Assist in the management of Display Network placement lists on AdWords and through other contextual advertising platforms
  • Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with goals
  • Support the generation of new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives
  • Generate monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
  • Keep pace with search engine and PPC industry trends and developments
  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with goal
  • Monitor and evaluate search results and search performance across the major search channels
  • Communication to team and management on project development, timelines, and results

Job Qualifications:

  • Minimum of 3 years of experience in SEM and Paid Search (PPC)
  • Proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics
  • Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing)
  • AdWords / Bing certification a plus
  • Bachelor's degree required

  • Industry: Accounting
  • 3+ yrs.
  • Bachelor degree required
  • Salary: $25-$30